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Since its initial launch in 2019, Netflix’s ‘Drive to Survive’ has fueled a massive rise in interest around Formula 1, particularly in the U.S.

Its ability to tell new stories while simultaneously educating new audiences has proven to be a winning formula, drastically spiking conversation around a sport that had previously been struggling to expand its fanbase. The excitement around the show has had a shockwave impact, spurring other leagues such as the PGA to explore similar ventures, and now has Netflix exploring whether it might expand to offer live streaming of Formula 1 events in the future.

We took a deep dive look at the online conversation around Drive to Survive and Formula 1, identifying several key trends that drive its success:

  1. Storytelling

  2. Education

  3. Production

  4. Distribution