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Work

We use a combination of expert strategy, world-class creative, and cutting-edge technology to help solve brand, reputation, and communications challenges.

After a rapid ascent to the top ranking in world golf, Brooks Koepka needed a new visual identity and messaging platform to better reflect his elite status and to help attract a new class of sponsorships and partnerships.

Content Digital Experiences, Positioning, Visual Identity

With a new commissioner and a bold vision to compete at the highest level of collegiate athletics, the West Coast Conference needed a positioning and identity equal to its aspirations.

Positioning, Visual Identity

Simplebet, a betting technology startup that uses machine learning to enable real-time, in-game sports betting, needed a positioning and identity to support its launch and the subsequent rollout of its products.

Content Digital Experiences, Positioning, Visual Identity

CareFor, originally Nurses Case Management, is a senior care provider investing heavily into new service offerings and an expanded geographic footprint. They asked Legend Labs to help create a new name, brand, and identity that would help them take advantage of their growing offering and realize their vision of a holistic, world-class care organization.

Content Digital Experiences, Positioning, Visual Identity

An established government records management provider sought to transform itself into an innovative and modern government software and services business with a new brand, story, and product architecture.

Brand Architecture, Content Digital Experiences, Messaging, Positioning, Visual Identity

Seeking investment, the parking industry’s first cloud-based technology platform needed to reimagine its story. It also required a reexamination of the future of parking itself. The result: “Powering the Parking Evolution: From Garage to Mobility Hub” and a $60 million investment.

Communications Strategy, Content Digital Experiences, Positioning

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Do you have a brand or communications challenge? We’d love to help.

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