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We use a combination of expert strategy, world-class creative, and cutting-edge technology to help solve brand, reputation, and communications challenges.

Driven by exponential growth within the organization and an increased need for their services the world over, Lutheran Immigration and Refugee Service (LIRS) wanted to conduct a brand assessment and rebrand exploration.

Brand Architecture, Messaging, Naming, Visual Identity

Following a thorough and collaborative process, AACOM’s positioning, identity and brand architecture all evolved to better reflect the energy, innovation and medical excellence of the individuals and entities it represents.

Messaging, Positioning, Visual Identity

When four organizations became one, a ‘house of brands’ needed to become a ‘branded house,’ unified around a shared identity and value proposition…enabling purpose-driven organizations to succeed by fostering fan, donor and alumni affinity.

Brand Architecture, Messaging, Positioning, Visual Identity

The world’s first microbetting app is introducing a new generation to sports and betting by unlocking every moment of every live sporting event for the ultimate fan experience.

Naming, Visual Identity

After a rapid ascent to the top ranking in world golf, Brooks Koepka needed a new visual identity and messaging platform to better reflect his elite status and to help attract a new class of sponsorships and partnerships.

Content Digital Experiences, Positioning, Visual Identity

With a new commissioner and a bold vision to compete at the highest level of collegiate athletics, the West Coast Conference needed a positioning and identity equal to its aspirations.

Positioning, Visual Identity

Simplebet, a betting technology startup that uses machine learning to enable real-time, in-game sports betting, needed a positioning and identity to support its launch and the subsequent rollout of its products.

Content Digital Experiences, Positioning, Visual Identity

CareFor, originally Nurses Case Management, is a senior care provider investing heavily into new service offerings and an expanded geographic footprint. They asked Legend Labs to help create a new name, brand, and identity that would help them take advantage of their growing offering and realize their vision of a holistic, world-class care organization.

Content Digital Experiences, Positioning, Visual Identity

An established government records management provider sought to transform itself into an innovative and modern government software and services business with a new brand, story, and product architecture.

Brand Architecture, Content Digital Experiences, Messaging, Positioning, Visual Identity

Seeking investment, the parking industry’s first cloud-based technology platform needed to reimagine its story. It also required a reexamination of the future of parking itself. The result: “Powering the Parking Evolution: From Garage to Mobility Hub” and a $60 million investment.

Communications Strategy, Content Digital Experiences, Positioning


Do you have a brand or communications challenge? We’d love to help.

Contact Us