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Terms & Conditions

Last updated: April 14, 2026

1. Interpretation & Definitions

Interpretation

Words with capitalized initial letters have the meanings defined below. These definitions apply whether the terms appear in singular or plural form.

Definitions

  • Affiliate — an entity that controls, is controlled by, or is under common control with a party, where “control” means ownership of 50% or more of the shares, equity interest, or other voting securities.
  • Company (also “we,” “us,” or “our”) — Legend Ventures LLC, 2204 Island Wood Rd., Austin, TX 78733.
  • Country — Texas, United States.
  • Device — any device capable of accessing the Service, including a computer, phone, or tablet.
  • Service — the Website.
  • Terms — these Terms and Conditions, forming the entire agreement between you and the Company regarding use of the Service.
  • Third-party Social Media Service — any services, content, or products provided by a third party that may be displayed or made available via the Service.
  • Website — Legend Labs, accessible at https://legendlabs.com.
  • You — the individual accessing or using the Service, or the company or legal entity on whose behalf such individual acts. We collect information you provide to us directly and information collected automatically when you use the Site.

2. Acknowledgement

These Terms govern your use of the Service and form the agreement between you and Legend Labs. They apply to all visitors, users, and others who access or use the Service.

By accessing or using the Service, you agree to be bound by these Terms. If you disagree with any part of these Terms, you may not access the Service.

You represent that you are at least 18 years of age. The Company does not permit individuals under 18 to use the Service.

Your use of the Service is also governed by our Privacy Policy, which is incorporated into these Terms by reference.

3. Use of Our Services

Legend Labs is a strategic communications and brand agency. Our Website is intended to provide information about our services, share insights and thought leadership, and enable prospective and current clients to contact us.

Through this Website, you may:

  • Learn about Legend Labs’ services, including brand strategy, communications consulting, executive positioning, digital analytics, and crisis preparedness
  • Review case studies and work examples
  • Read published insights and resources
  • Contact us to inquire about services or submit information through our contact form

Use of this Website does not create a client relationship with Legend Labs. A formal engagement is established only through a separate written agreement.

4. Acceptable Use

You agree to use the Service only for lawful purposes and in accordance with these Terms. You agree not to:

  • Use the Service in any way that violates applicable federal, state, or local laws or regulations
  • Engage in any conduct that restricts or inhibits anyone’s use or enjoyment of the Service, or which may harm the Company or users of the Service
  • Attempt to gain unauthorized access to any part of the Service, its servers, or any systems or networks connected to the Service
  • Use automated means (bots, scrapers, crawlers) to access, collect, or index any content from the Service without our express written consent
  • Introduce any viruses, Trojan horses, worms, or other malicious or harmful material
  • Use the Service to transmit unsolicited commercial communications (spam)
  • Impersonate or misrepresent your affiliation with any person or entity
  • Use the Service to reproduce, distribute, or create derivative works from any content without appropriate authorization

We reserve the right to investigate violations and may take appropriate action, including suspension, termination, or referral to law enforcement.

5. Intellectual Property

The Service and its original content (excluding content provided by you), features, and functionality are and will remain the exclusive property of Legend Labs and its licensors. The Service is protected by copyright, trademark, and other applicable laws.

Our trademarks and trade dress — including the Legend Labs name, logo, and brand elements — may not be used in connection with any product or service without our prior written consent.

Nothing in these Terms grants you any right, title, or interest in the Company’s intellectual property.

6. User Content & Submissions

When you submit information through our Website — including contact form submissions, inquiry messages, or any other content — you grant Legend Labs a non-exclusive, royalty-free license to use, store, and process that information for the purpose of responding to your inquiry and operating our business.

You represent that any content you submit is accurate, does not violate the rights of any third party, and does not contain harmful or unlawful material.

We reserve the right to remove or decline to respond to any submission that violates these Terms or that we determine, at our sole discretion, to be inappropriate.

Submitting information to us does not create a confidential or privileged relationship. Do not submit sensitive proprietary or confidential information through our public contact form unless we have a separate confidentiality agreement in place.

We are not responsible for any loss or damage resulting from content you submit through the Service.

7. Links to Other Websites

We are not responsible for third-party websites, services, or tools, including their availability, accuracy, or data practices.

8. Informational Content Disclaimer

The content published on this Website — including insights, articles, case studies, and other materials — is provided for general informational purposes only. It is not intended as, and should not be relied upon as, professional advice of any kind, including legal, financial, communications, or business advice.

While we strive to keep our content accurate and up to date, we make no representations or warranties about the completeness, accuracy, reliability, or suitability of any information on the Site.

For advice specific to your organization’s needs, please contact us directly to discuss a formal engagement.

9. Termination

We may terminate or suspend your access to the Service immediately, without prior notice or liability, if you:

  • Breach any provision of these Terms
  • Engage in misuse of the Service, including the prohibited activities described in Section 4
  • Use the Service in a manner that could damage, disable, or impair its functionality or reputation
  • Engage in fraudulent, harmful, or illegal activity in connection with the Service

Upon termination, your right to use the Service will cease immediately.

10. Limitation of Liability

To the maximum extent permitted by applicable law, Legend Labs and its affiliates, officers, employees, agents, partners, and licensors shall not be liable for any indirect, incidental, special, consequential, or punitive damages — including loss of profits, data, goodwill, or other intangible losses — arising out of or in connection with your use of (or inability to use) the Service.

In no event shall our total liability to you for any claims arising from your use of the Service exceed the greater of (a) the amount you have paid us in the past twelve months or (b) $100 USD.

Some jurisdictions do not allow the exclusion or limitation of certain damages, so some of the above limitations may not apply to you. In those jurisdictions, our liability will be limited to the fullest extent permitted by law.

11. "AS IS" and "AS AVAILABLE" Disclaimer

The Service is provided to you “AS IS” and “AS AVAILABLE” without warranty of any kind. To the maximum extent permitted by law, Legend Labs expressly disclaims all warranties — whether express, implied, statutory, or otherwise — including implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement.

We do not warrant that the Service will be uninterrupted, error-free, or free of harmful components, or that any information provided through the Service is accurate, complete, or current. Your use of the Service is at your own risk.

Some jurisdictions do not allow the exclusion of certain warranties, so some of the above exclusions may not apply to you.

12. Indemnification

You agree to defend, indemnify, and hold harmless Legend Labs and its affiliates, officers, directors, employees, and agents from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable attorneys’ fees) arising out of or relating to:

  • Your use of or access to the Service
  • Your violation of these Terms
  • Your violation of any third-party rights, including intellectual property or privacy rights
  • Any content you submit through the Service

13. Governing Law

These Terms are governed by and construed in accordance with the laws of the State of Texas, United States, without regard to its conflict of law provisions. Your use of the Service may also be subject to other applicable local, state, national, or international laws.

14. Disputes Resolution

If you have any concern or dispute about the Service, you agree to first attempt to resolve it informally by contacting us at hello@legendlabs.com. We will make good-faith efforts to resolve any dispute promptly.

If informal resolution is unsuccessful, any dispute arising from or relating to these Terms or your use of the Service shall be subject to the exclusive jurisdiction of the state and federal courts located in Travis County, Texas. You consent to personal jurisdiction in those courts.

15. Severability & Waiver

Severability

If any provision of these Terms is found to be unenforceable or invalid under applicable law, that provision will be modified to the minimum extent necessary to make it enforceable, and the remaining provisions will continue in full force and effect.

Waiver

Our failure to exercise or enforce any right or provision of these Terms shall not constitute a waiver of that right or provision, nor shall any waiver of a breach constitute a waiver of any subsequent breach.

16. Changes to These Terms

We reserve the right to modify or replace these Terms at our sole discretion. When we make material changes, we will update the “Last updated” date at the top of this page and make reasonable efforts to provide notice — which may include a notice on the Site — at least 30 days before significant changes take effect.

By continuing to access or use the Service after changes become effective, you agree to be bound by the updated Terms. If you do not agree with the updated Terms, please stop using the Service.

We recommend checking this page periodically for any updates.

17. Contact Us

If you have questions about these Terms and Conditions, please contact us:

Legend Ventures LLC
2204 Island Wood Rd., Austin, TX 78733
hello@legendlabs.com
(646) 902 4977

Olivia Vegas

Associate

Olivia brings a thoughtful, detail-oriented approach to communications work that sits at the intersection of public visibility, institutional reputation, and audience trust. She helps organizations clarify complex initiatives and communicate them in ways that feel grounded, accessible, and credible. Her experience includes helping shape school safety campaigns by identifying credible stakeholders, translating policy goals into clear one-pagers and campaign materials, and developing social content that brought the issue to broader public attention.

Before joining Legend Labs, Olivia was an Account Executive at The Mach 1 Group, where she worked across public affairs and strategic communications engagements. She also served in Governor Greg Abbott’s Press Office, an experience that sharpened her understanding of message discipline, responsiveness, and the pace required when communications and public scrutiny converge.

Olivia believes strong communications are built through precision, consistency, and trust within a team. Outside of work, she enjoys watching Formula 1, cooking, and hosting dinner parties for her friends.

Steve Patterson

Board Co-Chair

Steve Patterson has served as an innovative and successful executive in the NFL, NBA, NHL, professional baseball and college athletics for over 30 years. He has built championship teams and organizations, designed, financed, built and run stadia, ballparks and arenas all over the United States. Patterson successfully led the effort to bring the Houston Texans NFL team and Super Bowl XXXVIII to Houston, Texas. As General Manager of the Houston Rockets he built the 1994 NBA Championship team.

Patterson is formerly the President and CEO of the Arizona Coyotes. He is also the former Director of Men’s Athletics for the University of Texas at Austin where he oversaw the largest athletic department budget in all of college sports while setting records for academic success, revenue generation, endowment growth and philanthropic giving to the athletic department.

Prior to UT, Patterson served as Managing Director of Sun Devil Sports Group, Vice President for Athletics and Athletic Director for Sun Devil Athletics at Arizona State University. In that capacity, Patterson was responsible for all ASU Athletic Department business and sports operations, acquisition, development and operation of current and new sports facilities and assisted with the development of the 425-acre Sports Facilities District adjacent to the University in downtown Tempe.

Born and raised in Beaver Dam, WI. Patterson attended the University of Texas, graduating with honors earning a bachelor’s degree in Business Administration in 1980. He graduated from UT’s Law School in 1984.

Don V. Cogman

Board Co-Chair

Don V. Cogman is a former communications, public affairs and advertising executive with forty years of experience working in business, government and politics. He began his career in Washington D.C. as chief of staff to Senator Dewey F. Bartlett (R-Okla.). He followed that experience with leading the Washington office of an Oklahoma based energy company, MAPCO Inc., as their Vice-President of Government Affairs. Subsequently he founded the Washington based public and government affairs consulting firm, The RCF Group, which merged with the world’s leading public relations/public affairs firm, Burson-Marsteller, in 1992.

In 1996 Cogman joined Burson-Marsteller as the Chief Operating Officer World-wide, becoming President and COO in 1999 before moving to parent company, Young & Rubicam as Executive Vice President for Corporate Affairs for Y&R Inc.

He has served on the Board of Trustees of the National Federation of Independent Business (NFIB), the Acting Company, the Fund for American Studies, Interlochen Center for the Arts, the Scottsdale Cultural Council, the Partnership for Gender Specific Medicine, the International Foundation of Electoral Systems (IFES), the National Endowment for the Arts, and the Oklahoma Medical Research Foundation (OMRF). He has been appointed and confirmed by the U.S. Senate to three Presidential commissions.

Corin Wakefield

Director

Corin brings a disciplined, creative lens to complex communications challenges. He helps clients make sense of competing inputs, identify what matters most, and turn research, intelligence, and context into strategy that sharpens decisions and creates momentum. His work spans brand positioning, reputation management, crisis preparedness, executive positioning, and narrative development for organizations including Johns Hopkins University, Rutgers University, Stony Brook University, and Dominion Energy.

As a Director at Legend Labs, Corin advises institutions and leaders across higher education, health, energy, and sports. His work pairs analytical rigor with the creative framing needed to make strategy usable — helping clients move from complexity to clarity, and from clarity to action.

Corin starts with the decision the work needs to support, then builds from there. He believes strong strategy depends on understanding the landscape clearly, finding the essential idea, and giving clients direction they can act on with confidence.

Jake Russell

Senior Associate

Jake brings a data-informed approach to communications challenges where operational realities, public perception, and reputational risk are all in motion. He helps organizations read the landscape around them, understand which signals matter, and translate that intelligence into practical communications plans, clear messages, scenario planning, and real-time response.

His work spans energy, infrastructure, and sports — sectors where trust is earned through performance and tested repeatedly in public. He has advised clients including ERCOT, Dominion Energy, the Southeastern Conference, the Port of Corpus Christi, Texas Competitive Power Advocates and the Pedernales Electric Cooperative.

Jake began his career at Legend Labs after graduating from the University of Texas in 2022, where he studied public relations under founding partner Jeff Hunt. That path shaped his understanding of how data, message, and stakeholder expectations shape whether organizations are trusted under pressure.

Methodical, curious, and pragmatic, Jake brings patience before action and precision before message. Outside work, he is an avid outdoorsman and fisherman, and stays active in his community.

Mike Rizzo

Director

Mike brings an analytical lens to communications challenges where leaders need more than polished language — they need a clearer way to see the problem. He advises on executive positioning, board-level communications, corporate rebrands, reputational risk, and thought leadership that moves beyond category shorthand. His work has included counsel for Caterpillar, Dell, Rutgers University, Boeing, and ERCOT, with a focus on translating complex business, operational, and stakeholder dynamics into sharper strategic narratives.

Before Legend Labs, Mike spent five years at Dimensional Fund Advisors as VP and Director of Corporate Marketing, after earlier digital communications work at PulsePoint Group.

Caroline Rizzo

Marketing and Operations Manager

Caroline brings a relationship-forward perspective to the intersection of marketing, operations, and organizational alignment. She helps teams navigate the practical and human dimensions of growth — from client engagement and brand experience to internal coordination and execution. Known for earning trust quickly and maintaining it over time, Caroline approaches communications and operations with a long-game mindset rooted in consistency, clarity, and follow-through.

Her background spans field, community, and customer marketing across technology companies in DevOps, agriculture, and manufacturing. Prior to joining Legend Labs, she built and executed customer and event marketing programs for organizations including Liquibase, TeamSense, and Prospera Technologies, a Valmont company. That experience sharpened her instinct for creating meaningful connections between organizations and the people they serve.

Caroline is deeply team-oriented and values steady execution over unnecessary complexity. She is drawn to work that creates forward momentum and appreciates the discipline of bringing complex initiatives to a clear and thoughtful finish. Outside of work, she volunteers with Best Buddies, enjoys improving her cooking through an ever-growing collection of cookbooks, and spends time with family on Lake Austin or the Texas coast.

Michael Kehs

Partner

Michael advises senior leaders through the communications challenges that shape reputation, trust, and organizational momentum. Over four decades, he has helped companies, trade associations, and CEOs navigate moments requiring clarity under pressure – from strategic positioning and executive communications to crisis response and complex stakeholder engagement.

Known for quickly mastering technical and operational issues, Michael translates complexity into language audiences can understand and act on, whether addressing employees, investors, regulators, elected officials, host communities, or the public. His work has included counsel to organizations including Business Roundtable, U.S Chamber of Commerce, American Petroleum Institute, American Chemistry Council, American Forest and Paper Association, Motorola, JobsOhio, QuidelOrtho, Dominion Energy, Medtronic and Wyeth.

Experience across industries and institutional cultures has sharpened Michael’s instinct for how organizations build credibility, maintain alignment, and communicate through uncertainty. His approach is grounded in precision, preparation, and the belief that clarity creates momentum when it matters most.

Marta Izarra

Associate Director

Marta helps organizations shape brands, narratives, and communications that create clarity and momentum. Her experience spans brand strategy, reputation management, stakeholder engagement, and content production, helping clients connect positioning to execution with consistency and precision. She has supported organizations including the American Association of Colleges of Osteopathic Medicine, Global Refuge, the GRAMMYs, and UVA Batten, bringing a thoughtful approach to communications challenges that require both strategic judgment and practical follow-through.

Before joining Legend Labs, Marta held strategy and production roles at Austin Film Festival, Publicis Groupe, and Liquid Works. That experience sharpened her ability to move fluidly between big-picture thinking and creative execution — understanding not only how ideas are shaped, but how they are received.

Originally from Madrid, Marta approaches her work with curiosity at the center: asking thoughtful questions, listening with intent, and noticing the details others may miss. Inspired by film, travel, and music, she believes meaningful communication begins with a deep understanding of the people it’s meant to reach.

Zach Irsik

Associate Director

Zach works with communications leaders who need a clearer view of the public conversation around their organization and their industry, and a partner who can translate what they're seeing into action. He builds the listening systems behind that view and advises clients on the reputational risks and strategic openings they bring to light.

His counsel spans earned media reporting, issues monitoring, crisis readiness, and executive communications for senior teams at the University of Missouri, University of Illinois Chicago, Indiana University, University of South Carolina, JobsOhio, and others. He also produces Canary, Legend Labs' weekly higher-education issues landscape newsletter.

Zach believes communications work is strongest when evidence and instinct sharpen each other. A graduate of the Moody College of Communication at The University of Texas at Austin, his background in film and communications strategy informs how he approaches the work — with a storyteller’s sense of what will resonate, and an analyst’s discipline for what the data supports. Outside of work, he draws inspiration from film, classic and science fiction literature, and weekends with his dog, often organized around a round of golf.

Chris Hunt

Partner

Chris brings calm judgment, creative discipline, and a clear sense of audience to complex communications challenges. He helps clients sharpen their positioning, navigate issues and crises, plan with intention, and develop content that moves people toward understanding and action. His work spans sports, entertainment, higher education, and major cultural institutions, including the Southeastern Conference, USTA, the Grammys, the Oscars, the Houston Astros, and universities including Texas, Tennessee, Florida, Virginia, and Stony Brook.

Before Legend Labs, Chris was an Emmy Award-winning producer with Pac-12 Networks, where he learned how to make decisions quickly, tell compelling stories, and work closely with administrators, coaches, and athletes in consequential moments.

Chris is highly collaborative and relationship-driven, with a belief that trust is built before, during, and after the work. He is a longtime Big Brothers Big Sisters volunteer, avid golfer, film lover, and creative writer.

Debbie Godfrey

Senior Counselor

Debbie is a leading-edge market research specialist and thought leader with over 25 years of experience in market research, marketing communications and brand planning. These skills have been applied to some of the country’s largest and most well-known domestic and global brands including: Citibank, Sears, AT&T, Colgate, Disney and United Airlines. Debbie gained those experiences during 15 years at Young & Rubicam, rising through the ranks to become EVP, Managing Director of Brand Planning.

Following Y&R, Debbie assumed these same responsibilities at Carnegie Communications, a marketing services firm for colleges and universities. As EVP, Market Research and Brand Strategy, she provided strategic guidance to senior members of colleges and universities that spanned a range of small to large institutions from The University of Texas to the University of San Francisco on issues ranging from strategic messaging to organizational assessments. She provided research-based business-building ideas for traditional and non-traditional students, and for institutions in the U.S. and Central America. She authored eleven proprietary studies including: “Effectively Engaging Alumni through the Web,” “New Messaging for Private and Public Institutions in Challenging Times,” and “Creating a Digital Leadership Brand with International Students.”

At Legend Labs, she works with a number of clients in the education space, including The University of Utah, Johns Hopkins University, and The University of Texas at Austin. Debbie is an active volunteer with Princeton, a past Chair of the Alumni Relations and Communications Committee and past Board Member of the Association of Graduate Alumni and does volunteer work with Dorchester Collegiate Academy, a public charter school in Boston. Debbie holds a B.S. in Pharmacy from the University of Kansas and an M.A. and Ph.D. in Social Psychology from Princeton University.

Alison Gibson

Senior Associate

Alison helps organizations define how they communicate, navigate evolving environments, and articulate their value with clarity and credibility. Her work spans brand positioning, reputation intelligence, and communications strategy, with a particular strength for situations where leaders need thoughtful counsel, clear signals, and steady support. She has advised clients including Johns Hopkins University, Rutgers University, Caterpillar Inc., and the Mountain West Conference.

Her perspective was shaped through both academic and competitive experiences at the University of Texas, where she earned undergraduate and master’s degrees in advertising while competing as a two-time USA Olympian. Those experiences sharpened her ability to stay composed under pressure, build trust quickly, and navigate change with discipline and perspective.

Outside of client work, Alison volunteers regularly in her local community and has raised more than $100,000 to build a medical clinic in rural Kenya, reflecting her commitment to creating opportunity, supporting others’ growth, and leading with purpose beyond her work.

Bill Feldman

Senior Counselor

Bill Feldman is a lawyer and former journalist who combines both backgrounds to help clients navigate communications challenges in environments where litigation, liability, and regulations can pose significant risks. His work has taken him seven times to Japan to work on the Fukushima nuclear crisis, and he has also advised clients in higher education, health care and pharmaceuticals, banking and finance, and more. His work has included guidance on managing human rights issues for a global telecom firm, providing communications counsel for several major law firms regarding cyber breaches and ransomware attacks on their clients, and the development of crisis preparedness programs, including crisis simulations, for several Fortune 500 organizations.

Bill has more than 40 years’ experience at the intersection of law, journalism, politics and public policy. Prior to his work with Legend Labs, Bill was Senior Counselor with PulsePoint Group. Before that, he was president of Agra Informa, Inc. (a unit of Informa plc), the leading information company in the U.S. covering food and nutrition regulation and policy. Prior to that he held several positions in legal journalism and publishing, including the period 1982-1990 at the Bureau of National Affairs, Inc., now Bloomberg/BNA.

Bill holds a B.S. in Journalism, magna cum laude, from Boston University, and a Juris Doctor from George Washington University. He is admitted to practice law in the District of Columbia.

Meredith DeSpain

Director

Meredith helps clients turn brand, reputation, and stakeholder complexity into operating narratives, bringing fluency across commercial, civic, and institutional contexts to shape how organizations are understood. She advises on executive visibility, go-to-market narratives, media strategy, and issues response, particularly in regulated and reputation-sensitive environments.

Her perspective was shaped in roles requiring both strategic altitude and operating discipline — from communications leadership at NetSpend and marketing leadership at Pathway Lending to coalition work around transit and consulting and agency roles with Deloitte and WPP. That range informs her ability to translate complexity into narratives leaders can use: clear across audiences, disciplined inside organizations, and durable in consequential moments.

Meredith has advised Dell, Flash, Indiana University, JobsOhio, NetSpend, UVA Batten and others. Her counsel is practical and collaborative as much as it is strategic, grounded in the belief that communications discipline helps leaders think, decide, and act clearly when it matters most.

Rachel Arthur

Senior Designer

Rachel brings strategic clarity to the space where positioning becomes visible. With expertise in visual design and art direction, she helps clients bridge the gap between what a brand means and how it is recognized, felt, and remembered. Her work is grounded in a codified approach to visual benchmarking, moodboards, and direction-setting — giving clients a calibrated spectrum of creative possibilities shaped by their needs, audiences, and competitive landscape. Her experience includes work with The Grammys, Flash, AACOM, Mizzou, and Mountain West.

Before Legend Labs, Rachel worked in-house at startups, where design had to hold up beyond the presentation. That perspective sharpened her ability to create brands that are not only distinctive, but livable — built to guide real decisions and translate across teams, timelines, and channels.

Away from the screen, she tends a collection of houseplants — a quiet reminder that good things grow with care.

James Wakefield

Founding Partner

James Wakefield focuses on brand strategy, reputation management, and product design under the firm’s Ventures arm. At Legend Labs, James has led branding projects for the West Coast Conference and Dustin Johnson, and has overseen communications strategy development and implementation efforts for clients including Johns Hopkins University and the Pac-12 Conference.

Prior to Legend Labs, James operated in a hybrid role as Creative Director and Director of Strategy at PulsePoint Group, a communications and brand consulting firm. James oversaw a team of designers, developers, and animators to deliver world-class creative and digital experiences for clients including Penn State University, Virgin Australia, and Purdue University. As a Director of Strategy, James was a leader in the firm’s brand reputation and crisis management practice, leading engagements with clients like Tokyo Electric Power Company in the aftermath of the Fukushima nuclear disaster.

James has built a career on the use of digital listening technology to shape proprietary strategies in brand reputation management and vulnerability analysis. He operates at the intersection of data, strategy, and design to build platforms that enable more effective threat detection and subsequent issues response.

James is a graduate of The University of Texas and is based in Austin.

Ahmed Khamash

Founding Partner

Ahmed advises organizations navigating complex questions of brand, reputation, and digital strategy. His work has spanned branding, positioning, naming, digital and social media, and broader strategic counsel for clients including Wells Fargo, Target, Caterpillar, The University of Texas, the PAC-12 Conference, and others. As a founder of Legend Labs, he also oversees the firm’s business, operations, and finances, bringing an operator’s perspective to the counsel he provides.

Before founding Legend Labs, Ahmed was a Strategy Director at PulsePoint Group and a consultant at Dachis Group, where he advised Fortune 500 companies and other large organizations on communications strategy and enterprise social media. Earlier in his career, he worked at Tocquigny across digital strategy and integrated campaigns.

Ahmed brings structure to ambiguity He helps clients clarify the real problem, connect patterns across industries, and move through complexity with focus and judgement. His involvement in venture and emerging technology, along with interest in design, culture, and the global economy gives him a broad view of the forces shaping organizational relevance and reputation.

Jeff Hunt

Founding Partner

Jeff advises leaders and organizations navigating moments that shape reputation, trust, and resilience. He helps executives sharpen their message, align communications with strategy, and communicate with clarity when visibility and expectations are high. His work includes advising organizations such as Caterpillar, Boeing, Tokyo Electric Power Company, Dell, and the Academy Awards.

He brings more than 30 years of experience leading global communications practices. He co-founded PulsePoint Group and held senior leadership roles as President of Cohn & Wolfe, CEO of GCI Group, and Chief Operating Officer for Europe at Burson-Marsteller, where he oversaw 16 offices and expanded the firm’s presence into Korea, Mexico and Europe. That experience continues to shape how he approaches leadership counsel today.

Jeff believes effective communication begins with a clear sense of direction. A graduate of The University of Texas at Austin, he serves as an adjunct professor at UT’s Moody College, where he teaches emerging communicators to think strategically and challenge assumptions.