Global Refuge
A new identity for a meaningful mission
Overview
When four organizations became one, a ‘house of brands’ needed to become a ‘branded house,’ unified around a shared identity and value proposition…enabling purpose-driven organizations to succeed by fostering fan, donor and alumni affinity.
Future-proof Brand Architecture
Design efforts were centered on a dynamic new mark and system but also contemplated an entirely new brand architecture for both existing and imagined products and solutions.
More Work
Work