Calling future physicians
The world’s first microbetting app is introducing a new generation to sports and betting by unlocking every moment of every live sporting event for the ultimate fan experience.
We developed a name that reflected the microbetting experience…a new layer of fun and fan engagement that makes every moment of live sporting event
The icon, a lightning bolt mascot, personifies the instant gratification of microbetting and the welcoming nature of a user experience that bids farewell to the confusion of traditional sports betting.
Every brand touchpoint was considered, including social content, betr media sub brands, animation and merchandise.