Global Refuge
A new identity for a meaningful mission
Overview
The world’s first microbetting app is introducing a new generation to sports and betting by unlocking every moment of every live sporting event for the ultimate fan experience.
Sports betting entrepreneur Joey Levy and media mogul Jake Paul needed a name and identity for a content and betting company built for a new generation of sports fans.
A name fit for the experience
We developed a name that reflected the microbetting experience…a new layer of fun and fan engagement that makes every moment of live sporting event
betr
An identity for a new generation
The icon, a lightning bolt mascot, personifies the instant gratification of microbetting and the welcoming nature of a user experience that bids farewell to the confusion of traditional sports betting.
A system for social and beyond
Every brand touchpoint was considered, including social content, betr media sub brands, animation and merchandise.
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Work