Global Refuge
A new identity for a meaningful mission
Overview
An established government records management provider sought to transform itself into an innovative and modern government software and services business with a new brand, story, and product architecture.
Before
After
Brand Positioning
A partner to local governments at every phase of the digital transformation journey.
Positioning statement excerpt
The needs we solve for are vast. Partners in every facet of government modernization to give us a unique perspective. It’s a perspective attained from meticulously removing laminate as we preserve historical documents. From enhancing images to ensure readability as we digitize archives. From sitting beside our customers to understand workflows and configuring software accordingly. And from designing user experiences that set new standards in citizen engagement with digitally-enabled governments.
Brand Identity Exploration
The Kofile rebrand centered around a modern interpretation of the transformation of paper-based records to digital government infrastructure.
Software Brand Naming & Architecture
Kofile’s software business needed its own name and product architecture. The name, identity and product story has to speak to audiences at any stage of the digitization journey and effortlessly allow for new product integration through acquisition or in-house innovation.
Integrated brands included SeamlessDocs and MuniRevs (see image)
More Work
Work