It’s time to create your legend.

Insights

Decoding Energy Policy: What’s Resonating in 2025?

Insights

Prime Time – How Deion Sanders Took the Buffs to New Heights

Insights

‘Drive to Survive’ Brings New Fans to Formula 1

Legend Labs is a brand and communications consulting firm for the digital age. We help ambitious leaders create, grow, and protect their Legends.

betr

The world’s first microbetting app is introducing a new generation to sports and betting by unlocking every moment of every live sporting event for the ultimate fan experience.

Naming, Visual Identity

Following a thorough and collaborative process, AACOM’s positioning, identity and brand architecture all evolved to better reflect the energy, innovation and medical excellence of the individuals and entities it represents.

Messaging, Positioning, Visual Identity

Affinaquest

When four organizations became one, a ‘house of brands’ needed to become a ‘branded house,’ unified around a shared identity and value proposition…enabling purpose-driven organizations to succeed by fostering fan, donor and alumni affinity.

Brand Architecture, Messaging, Positioning, Visual Identity

Clients

We capture who you are, where you are going, and why no one else can compete with a narrative and identity that moves you and your audiences.

Positioning
Messaging
Visual Identity
Brand Architecture

We help you tell compelling stories and cultivate a storytelling culture; blending strategy, data, digital listening intelligence, and creativity to build a reputation that drives success.

Communications Strategy
Content & Digital Experiences
Digital Listening & Analytics
Training & Executive Coaching

We help organizations manage reputation in the digital age, with deep expertise in every phase of a crisis: preparedness, response, and post-crisis change management.